Trailer Woes

Ryan fretting over the subtitles

How difficult can it be to edit a trailer? After all, it's only 2 minutes long and is meant to be your most enticing bits. When I sat down with Ryan, our associate editor, to discuss the structure it seemed pretty straight forward. When I looked at the first cut, I realised it wasn't.

Our main problem is the English subtitles, which make it hard to digest the picture and read the title during the fast cuts. The pacing that we had intended for the trailer simply doesn't work. Back to the drawing board!